2023-02-08更新:2023 Google Analytics (GA4)繁體中文考古題

GA4證照已經出爐了,藉這個機會就來趕快考以下,進去線上考試之後才發現考的是英文版,對英文不好的我,只能用google翻譯一下,在考完試時我發現到考GA4比考GA通用版的還要簡單,大多數的題目都是關於欲哪裡自訂報表及GA4媒體資源的特定功能,所以只要在Google Analytics 4的儀表板操作上熟悉,相信一定能夠考過喔!

假如你們想考Google Analytics通用版考古題,請至這裡2022 Google Analytics 最新考古題分享

 

 

GA4考試說明如下:

1.GA4考題總共50題,75分鐘時間完成

2.及格分數80%

3.第一次沒過的話隔一天可以再重考

4..考題是英文版(就看Google日後會不會更新成中文版)

5..在考試當中不能暫停或者回上一頁

GA4線上考試路徑:

https://skillshop.exceedlms.com/student/path/508845-google-analytics-certification?locale=zh-TW

 

我們進去後可以先到Study Google Analytics 4 properties練習一下,學習好之後再去上方有一個Pass the assessment and earn a certification去考試並獲得認證

我們進去考試之後會有一個閱讀免責說明,接著我們就點擊確認即可.

 

接著就點擊開始準備考試囉!

 

以下是考題的部分,祝各位順利通過

 

1.How do Google Analytics 4 properties differ from Universal Analytics properties?

Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting.

Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.

Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.

*Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.

2.You want to see the steps your users take toward a key conversion.

Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?

*Funnel exploration

Cohort explorations

Free form

Segment overlap

3.You are the managing editor of a blog that features several contributing writers.

What could you use to report the writer's name on each article page?

*Custom dimension

Custom user parameter

Custom table

Custom metric

4.The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics.

Which feature allows for the collection and sending of events directly to Google Analytics servers?

Modify event

*Measurement Protocol

Data import

HTTP request

5.Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups.

If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?

*Conversion events

Custom events

Recommended events

Goals

6.Which of these tasks can be done using audience triggers?

*Create new events based on an audience rule being satisfied

Create new audiences based on specific events that are triggered

Create new events based on existing event parameters

Create new audiences based on predictive metrics

7.Which of these Google Analytics features relies on machine learning to measure conversions that you can't directly observe?

Conversion paths

Conversion window

Conversion events

*Conversion modeling

8.Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like?

One property with a web data stream for your website and one property with an app data stream for your app

One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android

One property with one web data stream for your website and one app data stream for your app

*One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

9.Which section would you open in your Google Analytics property in order to find advanced techniques that can help you uncover deeper insights about your customers' engagement?

Advertising

Reports

*Explore

Configure

10.You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?

Website tag

Google Marketing Platform

Google Ads

*Firebase SDK

11.You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example.

In this report, which of these is a "metric" in Google Analytics?

The date range setting for the last 30 days

Where users came from before reaching your site

*How many users were on mobile phones

The device types, desktops and mobile phones

12.You manage a company that installs swimming pools. You post a new how-to-video on your website about proper pool maintenance. Google Analytics has a lot of data about user interactions with this video.

Which of these choices is a "user property" collected by Google Analytics?

How many users opened the page containing the video on your site

Name of the video users can watch on your site

How many users watched the video on your site

*The language preference of users watching the video on your site

13.How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

As views

As sessions

*As events

As hits

14.To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?

*Search Console

Google Ads

Google Optimize

Search Ads 360

15.Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences?

*Google Optimize

Firebase

Search Console

Modify event

16.How many days does it take for a property to be permanently deleted once you have deleted it from your Google Analytics account?

14

*35

60

7

17.You've started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data.

Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?

Advertising

*Admin

Configure

Explore

18.To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days.

In this report, what is device type?

A metric

*A dimension

An event

A user

19.One of these attribution models distributes the credit for a conversion equally across all the channels a customer clicked or engaged with before converting. Which is it?

Time decay

Position-based

Data-driven

*Linear

20.Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app.

Which of these should you use for these insights?

Universal Analytics properties

Google Optimize

*Google Analytics 4 properties

Google Marketing Platform

21.If you were using last-click attribution and wanted to see how channels and campaigns would be valued under first-click attribution, which report would you look at to find this insight?

Segment overlap

*Model comparison

Funnel exploration

Conversion paths

22.In which of these scenarios would the Engagement overview report be useful if you're using Google Analytics for your website?

You'd like insight into your users' interests they've express through their online browsing and purchase activities.

*You're interested in seeing which pages on your site are getting the most traffic.

You're interested in seeing where users are coming from before landing on your website.

You're interested in monitoring user activity as it is happening on your site.

23.You want to start collecting and reporting insights in Google Analytics for your website.

What do you need to implement in order to start collecting and sending this data to Google Analytics?

Firebase SDK

*Analytics tag

Google Ads

Analytics SDK

24.What can you find in the Realtime report?

*Events that took place within the last 30 minutes

Events that took place within the last 60 minutes

Events that took place within the last 8 hours

Events that took place within the last 12 hours

25.You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase.

Which of these approaches would provide you with a predictive audience?

You create an audience of users who added items to their purchase wishlist

You create an audience of users who made a purchase in the last 30 days

*You create an audience of users who are likely to purchase in the next seven days

You create an audience of users who started checking out but didn't complete the purchase

26.Which Analytics 360 feature allows you to filter data and create a new data set needed for a specific audience or use case?

Organizations

Roll-up properties

Data streams

*Subproperties

27.This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.

Device-ID

Predictive audiences

*User-ID

Audience triggers

28.Whenever a website visitor views any page on your site, they trigger the page_view event.

What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen?

Modify event

*Create event

Mark event as conversion

Import event

29.Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data.

Which Analytics properties can export data to BigQuery?

Only Analytics 360 properties in GA4 or Universal Analytics

*Standard or Analytics 360 properties using GA4

Standard or Analytics 360 properties using Universal Analytics

Only Standard properties in GA4 or Universal Analytics

30.If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places?

Event name

*Default channel grouping

Page title

Google Ads campaign

31.Users are finding and visiting your website from a variety of different places, including search engine results and social media.

Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?

Demographics

Engagement

*Acquisition

Monetization

32.If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set?

*User

Session

Product

Event

33.To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore.

What's the default setting for who can see the exploration?

Only you can see it, but you can share it with the other users of the property for them to make edits.

*Only you can see it, but you can share it with the other users of the property in read-only mode.

Anyone in your property can access it in read-only mode.

Anyone in your property can access it and make edits.

34.You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up.

Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?

Admin

Explore

*Configure

Advertising

35.How can Google Ads use audiences from Google Analytics when the two are linked?

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

*Audiences in Google Ads can be used to target ad campaigns

Audiences in Google Ads can be contacted for customer research

Audiences in Google Ads can be used to see industry benchmarking data

36.If you've enabled Ads Personalization for your property but want to exclude specific events, what happens to the data for those events?

That data will only be available in the Advertising section

That data will only be used for audiences in Google Ads

*That data will only be used for measurement purposes

That data will only be available in the Reports and Explore sections

37.One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it?

First click

*Data-driven

Time decay

Last click

38.If you were in your Google Analytics property's Explore section and wanted to customize metrics and dimensions, in a table format, which of these exploration techniques would you use?

Funnel exploration

*Free form

Cohort explorations

Segment overlap

39.You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this?

Admin

Configure

*Reports

Explore

40.If you wanted to create a new data set with a wide view of your business across brands, products, or regions by combining data from multiple-source properties, which Analytics 360 feature would you use?

*Roll-up properties

Subproperties

Data streams

Organizations

41.If you had an event on your website triggered by a user watching a video, which of these definitions could be considered an example event parameter?

*Name of a video watched on your site

How many users opened the page containing a video on your site

The devices users are on when watching a video on your site

How many users viewed a video on your site

42.You have already set up your web data stream and data is flowing into your Google Analytics property from your website.

You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Events can be associated with signed-in users to enable cross-device reporting

Conversion reporting for the web data stream uses machine learning to distributes credit across channels

*Additional events are collected from your website without you needing to change your website's code

Events from your mobile app can be combined with your existing website data

43.You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions.

In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property?

Explore

Reports

*Advertising

Configure

44.What is something you can do with your data when you export your Google Analytics data to BigQuery?

You can use conversions for ad campaign bidding, and audiences to target ad campaigns

*You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance

You can use audiences to target website experiments and test variants of your web pages

45.When enabled, which Analytics feature associates event data it collects from users on their website or app with the Google accounts of signed-in users who have consented to sharing this information?

User-ID

*Google signals

Google Ads

Google Search Console

46.You're asked to set up a data stream in accordance with setting up Google Analytics.

What is a data stream?

A data stream lives within an account and is the container for the data you collect from your apps and sites

*A data stream lives within a property and is a source of data from your app or website

A data stream lives within Explore and, once defined, can be added to any exploration

A data stream lives within Reports and lets you segment and compare your data

47.Which of these structures represents a Google Analytics account's hierarchy?

Property > Data stream > Account

Data stream > Account > Property

Account > Property > Data stream

Property > Account > Data stream

48.Which of these structures represents a Google Analytics account's hierarchy?

Property > Data stream > Account

Data stream > Account > Property

*Account > Property > Data stream

Property > Account > Data stream

49.You work for an online baseball card reseller and store data about each of your sales items offline.

Which of these features would let you upload a CSV file that contains item data to join with Analytics data?

*Data import

HTTP request

Measurement Protocol

Modify event

50.Which of these describes how conversion events from Google Analytics can be used in Google Ads when they are linked together?

Google Ads can use these conversions to generate new keyword ideas

Google Ads can use these conversions to see industry benchmarking data

Google Ads can use these conversions to adjust and optimize your ad copy

*Google Ads can use these conversions to optimize your bids for ad placements

51.Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

IP address settings

Consent Mode

Disable data collection

*Data retention period

 

日後也會陸陸續續新增考題!

相關GOOGLE ANALYTICS 4文章:如何在Google Analytics 4查看到達網頁報表

相關GOOGLE ANALYTICS 4文章:Google Analytics 4 中的自訂指標是什麼及如何設定?

如果您在操作上仍有任何疑問，請隨時與我聯繫，並在以下聯絡表單那裡提出您的疑問。

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